Analytics & Reporting
Analytics & Reporting
Analytics & Reporting
Analytics & Reporting
We provide a comprehensive monthly report with an executive summary and month on month performance metrics so you can track the progress of our work and validate the effectiveness of our services and strategies.
Unleash the Intelligence in Your Data to Make Smart, Confident Business Decisions That Will Maximize Your ROI
Measuring ROI is a key component of any inbound marketing campaign. Analytics and Reporting make it possible for you to not only measure, but also refine and optimize your marketing efforts. If you are not an analytics expert, then it can be difficult understanding what to track, how to interpret the data and what it means for your business.
Stay On Track & Achieve Greater ROI
4TheWeb’s experienced analytics team will help you stay on track, regularly review and refine your marketing efforts, and help you achieve greater ROI from your marketing budget.
4TheWeb assesses what is, and more importantly, what is not working. We use historical data, a variety of different measurement and analysis tools, examine industry trends and use our extensive experience to inform and explain user behavior.
4TheWeb Analytics & Reporting Features:
We are experts in marketing analytics and assist companies to assess, analyze, deploy and develop KPIs across all inbound marketing channels through these services:
Professional Installation
of Analytics Tools
Our team of experts will install tracking and analytics tools to track indicators that are aligned with your business goals. We will help you track visitors as they move across all your domains.
Goal Tracking
Strategy
We work closely with clients to design a goal tracking strategy. We will establish benchmarks within Google Analytics and filter out data points that may skew results to increase reporting accuracy.
Monthly
Reporting
Our team of experts will install tracking and analytics tools to
track indicators that are aligned with your business goals. We will help you track visitors as they move across all your domains.
Custom Analysis
and Reporting
For customers requiring more detailed analytics, we offer custom analysis and reporting using a variety of proprietary, third party analytics tools and industry trend data to conduct in-depth analysis and produce comprehensive reports.
Penalty
Risk Management
We offer risk identification and management if you suspect you have
been penalized by a recent Google algorithm update. We will determine if
you have been hit, why you were targeted and develop a comprehensive
recovery plan to improve the areas of your website that were the issue.
Analytics Training
Our team of experts can provide your internal team with professional training. We will teach you how to set up and customize the GA tool, how to create analytics goals, how to interpret the data and how to build and implement reporting to meet your business needs.
The Advantage of Analytics
and Reporting with 4TheWeb
Establishment of benchmarks, metrics, and targets to gain insights into how online marketing strategies are performing, where they are succeeding and where they can be more fully developed.
Professional advice and counsel on how to invest your marketing budget and prioritize your marketing efforts to maximize ROI.
Customized analytics and reporting based on your business goals and objectives.
Analytics training so your company can become self sufficient.
Analytics and reporting using multiple measurement tools to provide unique insights.
Complete transparency in reporting of data.
Why Choose 4TheWeb
for Analytics and Reporting?
Adwords
Certified
We are Google Analytics Experts and Adwords Certified: SEP is a Google Adwords Qualified Company, among the first in Canada. SEP has a team of Google Analytics Certified Experts and our analysis team is led by a recognized expert who has spoken on Google Analytics at eMetrics, SES, SMX and other conferences.
Custom
Analytics
We do custom analytics: SEP has a team of developers able to customize tracking code so you can track specific metrics that are relevant to your business. SEP has experience implementing complex tracking solutions, including cross-domain tracking, custom variables and if/then tagging.
Troubleshoot Analytics
We do custom analytics: SEP has a team of developers able to customize tracking code so you can track specific metrics that are relevant to your business. SEP has experience implementing complex tracking solutions, including cross-domain tracking, custom variables and if/then tagging.
Beyond Analytics
We go beyond Google Analytics: We also use click tracking,mouse tracking, usability testing, surveys, A/B tests, surveys and call tracking to make sure our clients know exactly what actions to take.
Integration with Others
We can implement Google Analyticswith other services: The analysis team has experience in tying Google Analytics data into Salesforce and other systems.
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